Media Convergence

Media convergence is when all the products come together and create better technology, e.g. internet on your portable mobile phone.

What benefits might MEDIA CONVERGENCE confer on both consumers of the media and producers of the media?

- It would create selling benefits for consumers as the products would therefore be better and more people would want them.

-Also the producers of the media would therefore be inspired by other products and they could get their ideas across easier.