Representation of disibility

Disabled parking

Wheelchair

Can't do all the sports we can e.g. running

Not always able to talk/communicate

First impressions of this extract:

Don't look very happy

Reading children's books

Don't treat them very well

Dull and grey.

A few can't communicate well.

He will make the place happier/livelier, or he could mess up the whole place and create mayhem and try to get away because he hates it so much.

Michael

Connotation: He looks a bit sad, he doesn't look disabled when he is sitting there. All sitting together as if its a daily routine. No sense of control.

Denotation: He is quite lonely and independent.

Rory

Connotation: He looks like a bit of a rebel. He's young. The van he comes in isn't very nice, it looks as if he is about to be locked away.

Denotation: He looks independent as you can't see he is in wheelchair.

He is wearing quite a bright top and his hairstyle makes him stand out. He's got a sense of humour even thought deep down he's probably a bit depressed and lonely.

Rory's playlist:

A day to remember

Greenday

Emo music

Rock music

Prodigy

Mise-en-scene

Non diagetic music at start

Diagetic when the woman talks, amd when the tv is playing

Low key lighting

They are positioned all in a neat order/row.

No one wants to go to mass - loss of faith

Non diagetic music again\Then diagetic sound comes in when woman introduces herself

Camera work:

Long shots and close ups used.

Close up used on each individuals face, to show their emotion

Discuss the ways in which disability is represented in this clip

Disability is represented in many different ways in this extract. The idea of disabled people being 'different' or 'special' in enforced by the use of sound, colour, positioning and dialogue.

The colour scheme is often grey, and the camera often zooms in on the patients' faces to show their expressions as they react to what is happening around them. This helps to enforce the idea of the patients feeling frustrated with their inability to communicate and being treated like children by staff.

Sound is used at the start as non diagetic and the music is quite soft and subtle to influence the mood. later one dialogue is used and background noise is used from the tv, this highlights the tension and dull atmosphere.

Often during the scene editing has been used to enhance the mood, especially with the feeling of isolation. The main character at the front of the scene is often in focus, whilst the rest of the scene is in the background and out of focus. This emphasises the separation and lack of communication between the people living in the place. Also there are plenty of shots to help the audience to understand what is going on through the scene e.g. showing the piece of string between the wheelchairs to help us understand what the persons trying to communicate.

Monopoly - Multiple things owned by one company.

Oligopoly - A small elite having a large share of the global media business.

Synergy - The idea of a media campaign to market a particular product. E.g. owning several media platforms to easily market one product to target a particular audience.

The audience is both a consumer of media products but also a producer.

Analysis of pictures.

Regional representation of Liverpool:

Regional representation of Liverpool:

There are many regional representations of Liverpool in the opening of this clip. The same non-diagetic music is used throughout the beginning of the film while the priest is in the church and walking outside towards the other church. There is also the use of diagetic sound , firstly when the children are all talking at once around the priest and following him, and again when he is screaming and charging towards the other priest in the window of the church.The lighting used is quite low-key as it's a dark and dull day, this also creates pathetic fallacy as his mood reflects the weather. The colour is also dark, their clothes are mostly black. The only bright light shown in the opening is the fire outside the church where the children are playing.

30/11/09

Aim: Explore the ways in which status is represented in television extract.

Semiotics: The study of sign processes.

Denotation: A meaning of something. What is shown.

Connotation: What is implied by the image.

Denotation:

Got home late from work - night job. Pays the babysitter which sows she is a single mum.

Her clothes are quite old and this may show her class.

She is rushing around and this may show she is under stress.

The houses in the street are all attached together and this could show that its not a very rich area.

Connotation:

Mum coming home late from work.

Taking her kids to school in the morning by herself.

Old street.

What does sound bring to a media text?

It can cause different emotions e.g. a happy song could be in a romance film.

It can also be used to create suspense.

Can create different atmospheres.

Sound sets the tone/mood.

Four types of sound:

Diagetic sound - comes from the scene itself. Add atmosphere.

Not diagetic sound - Sound that is added over the scene to create a particular mood, e.g. a programmes theme tune.

Synchronised sound - Occurs when there is a match between the visuals and a sound track .

Selective - To highlight and emphasise particular areas of a text.

Sounds in The Street:

Non diagetic sound as the scene starts.

Selective sound - when the children are shouting, creates a sense of stress.

Synchronised sound - In the shower and when the door closes.

Mise -en-scene:

- Selective sound - When the people are talking. Repetition of the word 'please', this causes different emotions and creates different moods.

- The governors are all dressed in smart clothes, whereas the mother and her children are wearing old clothes.

- Also the way they sit they slouch a little whereas the governors are sitting up straight, this also shows there status is higher.

Discuss the ways in which status is represented in the clip:

In this answer you must:

- Use media terminology and vocabulary.

- Discuss the different types of sound by name.

- Make your answers as detailed as possible.

Status is represented in many different ways in this scene. You can see the different class when they first walk into school as they are sitting in the waiting area there is another family who look very posh and are wearing better clothes. The sound at this stage is diagetic sound. Then they go into a room and talk to the school governor people and the sound is then selective, when the mother and other woman are speaking. The mother also repeats the word 'please' a lot, and this shows she is begging as her class is lower. They are also sitting lower down than the other people.Lastly, when she talks at the end before they walk out there is synchronised sound. There is also the aspect of lighting, there is light on the governors whereas it is quite dark where the mother and her children are sitting, this adds to their status.

Mise-en-escene: The governors are sitting upright and they are higher up than the family showing the difference in their social class.

Sound: The sound when they are in the waiting area in diagetic sound.

Lighting: There is also the aspect of lighting, there is light on the governors whereas it is quite dark where the mother and her children are sitting, this adds to their status.

How has the magazine industry responded to developments in new media technologies in terms of the distribution of content since the 1990s?

How has the magazine industry responded to developments in new media technologies in terms of the distribution of content since the 1990s?

Since the 1990's there have been many developments in new media technologies. Such developments include newspapers moving to the web, CD-Rom magazines and electronic auditing. The daily telegraph claimed to be the first national newspaper on the web. This made a big difference to the magazine industry because now newspapers were on the web, more people might view them on there as it was cheaper and easier. But then again, it might not have worried them much, as not that many people had computers, or the internet in that year as it was very expensive. Then in 1995 there was the CD-Rom magazines. At least 10 were available (Baumann 1995). Unzip was 'the UK's first fully interactive magazine on CD-Rom' IPC. The market for CD-Rom magazines grew rapidly and therefore sales for the magazine industry dropped. Then in the year after things got worse when electronic auditing was introduced. ABC Electronic established to provide independent certification for data related to electronic media. Then in 2003 there was SMS text messaging. This meant that now people could send texts to magazines online. This showed that the industry for online magazines was better than the magazine industry. Later on in 2006 there was the switch in teenage spending to online and mobile-phone based media blamed for teen magazine closure. Emap closed Smash Hits as this was now online. The name lives on as a digital music TV channel and radio station but it was not on paper anymore. In the same year, but later on, youtube also launched magazines so this increased the popularity of online magazines more. By this stage the magazine industry was decreasing in sales, but there were still a large amount of people buying them. There was also interactive digital-only magazines launched but this did not really effect the industry as not many people started viewing them therefore it was not a threat. Then in 2007, digital-only magazine for teenagers was launched however, problems with the emailed files being blocked because of poor mailing lists led to the experiment failing and it was closed within 6 months. More recently in 2008, digital magazines became an established medium. Exact Editions had about 70 titles; Ceros 200. In February 2008, Zinio launched Global Newsstand to make 850 titles available to buy and read online. Near the end of the year, social applications and widgets for Stuff websites were made e.g. Twitter, which is very popular with people, and has a very large audience. It is also very popular with celebrities as most people have a Twitter page. This did not really effect the industry as these are social networking sites, not magazines about fashion, games etc. The most recent thing was in 2009, with the iphone coming out, and the app for NME on it. IPC's music weekly sells 59p app to access band photographs using Umeetechnology. Rebrands itelf as: online, magazine, TV, radio, mobile (note the order).

Media Convergence

Media convergence is when all the products come together and create better technology, e.g. internet on your portable mobile phone.

What benefits might MEDIA CONVERGENCE confer on both consumers of the media and producers of the media?

- It would create selling benefits for consumers as the products would therefore be better and more people would want them.

-Also the producers of the media would therefore be inspired by other products and they could get their ideas across easier.